1. Introduction 

Ready Fitness Training LLC (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy and personal information of our clients, website visitors, and prospective members. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, use our services, or interact with us through any channel. 

This Privacy Policy applies to all information collected through our website, online forms, mobile communications, in-person interactions at our facility located at 1530 S. Kingshighway Blvd., Suite 102, St. Louis, MO 63110, and through any third-party platforms we use to deliver our services, including GoHighLevel (GHL). 

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services. 

2. Information We Collect 

We collect personal information that you voluntarily provide to us, as well as information collected automatically when you interact with our website and services. 

2.1 Information You Provide Directly 

We collect information you provide when you: 

• Complete enrollment or intake forms (name, date of birth, address, phone number, email address) 

• Purchase a membership, package, or service (billing address, payment card details processed via our payment processor) 

• Submit contact, inquiry, or consultation request forms on our website 

• Opt in to receive SMS or email communications 

• Participate in fitness assessments, health screenings, or intake questionnaires 

• Communicate with us via email, text message, phone, or in person 

• Follow or interact with our social media profiles 

2.2 Health & Fitness Information 

In connection with providing our fitness and wellness services, we may collect sensitive health-related information including but not limited to: medical history, current medications, physical limitations or disabilities, injury history, fitness goals, body measurements, and other health metrics. This information is collected solely for the purpose of providing safe and effective training services and is treated with the highest level of confidentiality. 

2.3 Information Collected Automatically 

When you visit our website, we and our third-party service providers may automatically collect certain technical information, including: 

• IP address and approximate geographic location 

• Browser type and version 

• Device type and operating system 

• Pages visited, time spent on pages, and referring URLs 

• Cookie identifiers and similar tracking technologies 

• Date and time of your visit 

2.4 Information from Third Parties 

We may receive information about you from third-party sources, including our CRM and marketing automation platform (GoHighLevel), payment processors, social media platforms (if you connect your account or interact with our ads), and referral sources. We handle such information in accordance with this Privacy Policy. 

3. How We Use Your Information 

We use the personal information we collect for the following purposes: 

3.1 To Provide and Manage Services 

• Process enrollments, memberships, and purchases 

• Schedule and manage training sessions and appointments 

• Conduct health and fitness assessments 

• Deliver personalized fitness programming and coaching 

• Process payments and maintain billing records 

• Manage your account and membership status 

3.2 To Communicate With You 

• Send appointment confirmations, reminders, and schedule updates via SMS and/or email 

• Respond to your inquiries, questions, and support requests 

• Send billing statements, payment receipts, and membership notifications 

• Deliver marketing and promotional communications (with your consent) 

• Share fitness tips, wellness content, and program announcements 

3.3 To Operate and Improve Our Business 

• Analyze website usage and improve our website and digital content 

• Monitor and improve the quality and safety of our services 

• Conduct internal reporting, analytics, and business planning 

• Train staff and improve our operational processes 

• Comply with legal and regulatory obligations 

3.4 Safety & Legal Purposes 

• Protect the safety and well-being of clients and staff 

• Prevent fraud, unauthorized access, and other harmful activities 

• Enforce our Terms and Conditions and other agreements 

• Respond to legal process, court orders, or government requests 

• Establish, exercise, or defend legal claims 

4. Legal Basis for Processing 

We process your personal information on the following legal bases: 

• Contract Performance: Processing necessary to fulfill our obligations under your membership or service agreement. 

• Consent: Where you have given us your explicit consent, such as for SMS marketing messages and promotional email communications. You may withdraw your consent at any time. 

• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, maintaining security, and communicating with clients, provided such interests are not overridden by your rights. 

• Legal Obligation: Processing required to comply with applicable federal, state, or local laws and regulations. 

5. How We Share Your Information 

Ready Fitness Training LLC does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances: 

5.1 Service Providers & Vendors 

We work with trusted third-party service providers who assist us in operating our business and delivering our services. These providers may have access to your personal information only as necessary to perform their functions and are contractually obligated to maintain its confidentiality. Our service providers include: 

• Payment processors (to securely process credit card and ACH transactions) 

• CRM and marketing automation platforms (including GoHighLevel / GHL) 

• Email service providers and SMS/text messaging platforms 

• Scheduling and appointment management software 

• Website hosting and analytics providers 

• Accounting and bookkeeping software 

5.2 Legal Requirements 

We may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: comply with a legal obligation or valid legal process; protect and defend the rights or property of Ready Fitness Training LLC; prevent or investigate possible wrongdoing in connection with our services; protect the personal safety of clients, staff, or the public; or protect against legal liability. 

5.3 Business Transfers 

In the event that Ready Fitness Training LLC is involved in a merger, acquisition, sale of assets, reorganization, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any change in ownership or use of your personal information. 

5.4 With Your Consent 

We may share your information with other third parties with your explicit prior consent, such as for testimonials, case studies, or referral arrangements. 

6. Cookies & Tracking Technologies 

6.1 What Are Cookies 

Cookies are small text files placed on your device when you visit a website. We and our third-party partners use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to operate and improve our website, remember your preferences, analyze traffic patterns, and deliver relevant advertising. 

6.2 Types of Cookies We Use 

• Essential Cookies: Necessary for the website to function properly. These cannot be disabled. 

• Performance & Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics). 

• Functional Cookies: Remember your preferences and settings to improve your experience. 

• Marketing & Advertising Cookies: Used to deliver relevant ads and track the effectiveness of our marketing campaigns (e.g., Meta Pixel, Google Ads). 

6.3 Tracking Technologies Disclaimer 

IMPORTANT NOTICE REGARDING TRACKING TECHNOLOGIES: 

By using our website, you acknowledge and agree that Ready Fitness Training LLC uses various tracking technologies to collect data about your interactions with our website and digital content. These technologies may collect data even when you are not actively submitting information through a form, including passive data such as page views, time on site, click patterns, and browsing behavior. 

Some tracking technologies used on our website are operated by third parties, including advertising networks and analytics providers. These third parties may use the data they collect for their own purposes, including serving targeted advertisements to you on other websites and platforms. Ready Fitness Training LLC does not control the data practices of these third parties and is not responsible for their privacy practices. We encourage you to review the privacy policies of each third-party provider listed in Section 6.4 below. 

If you do not wish to be tracked by these technologies, you may use the opt-out mechanisms described in Section 6.6 of this policy. However, please be aware that disabling certain tracking technologies may limit your ability to use some features of our website or receive personalized content. 

6.4 Third-Party Tracking Tools We Use 

Our website may use the following third-party tracking and analytics tools. Each tool collects data as described, subject to its own privacy policy: 

• Google Analytics: Collects anonymous data about website traffic, user behavior, and session information to help us understand how visitors use our site. Data is processed by Google LLC. Privacy policy: policies.google.com/privacy. 

• Meta Pixel (Facebook Pixel): Tracks visitor interactions with our website to measure the effectiveness of our Facebook and Instagram advertising campaigns and to enable retargeting advertising. Data is processed by Meta Platforms, Inc. Privacy policy: facebook.com/privacy/policy. 

• Google Ads / Google Tag Manager: Tracks conversions from our Google advertising campaigns and manages the deployment of tracking scripts on our website. Data is processed by Google LLC. Privacy policy: policies.google.com/privacy. 

• GoHighLevel (GHL) Tracking: Our CRM and marketing automation platform may use cookies and tracking scripts to monitor form submissions, page visits, and funnel performance within our website and landing pages. Data is processed by HighLevel, Inc. Privacy policy: gohighlevel.com/privacy-policy. 

• Session Recording & Heatmap Tools (if applicable): We may use tools such as Hotjar or Microsoft Clarity to record anonymized user sessions and generate heatmaps to improve website usability. These tools do not capture personally identifiable information such as passwords or payment details. 

6.5 Cookie Duration & Persistence 

Cookies placed on your device may be either session cookies or persistent cookies. Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a defined period or until you manually delete them. The duration of persistent cookies varies depending on their purpose: 

• Essential/functional cookies: Typically session-based or up to 12 months. 

• Analytics cookies (e.g., Google Analytics): Up to 26 months. 

• Advertising/retargeting cookies (e.g., Meta Pixel): Up to 180 days. 

• CRM/marketing platform cookies (e.g., GoHighLevel): Varies; typically up to 12 months. 

6.6 Do Not Track Signals 

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Because there is currently no universally accepted standard for how websites should respond to DNT signals, our website does not alter its data collection or tracking practices in response to DNT signals at this time. We will update this policy if a standard is established in the future. 

6.7 Your Cookie & Tracking Choices 

You have several options to manage or limit the use of cookies and tracking technologies on our website: 

• Browser Settings: Most web browsers allow you to refuse or delete cookies through their settings menu. Consult your browser’s help documentation for instructions. Note that disabling cookies may affect website functionality. 

• Google Analytics Opt-Out: Install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout. 

• Meta (Facebook) Ad Preferences: Manage your Facebook ad preferences and opt out of interest-based advertising at facebook.com/ads/preferences. 

• Industry Opt-Out Tools: Opt out of interest-based advertising from participating companies at optout.aboutads.info (Digital Advertising Alliance) or optout.networkadvertising.org (Network Advertising Initiative). 

• Mobile Device Settings: On mobile devices, you may limit ad tracking through your device’s privacy settings (e.g., “Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android). 

Please note that opting out of certain tracking technologies does not mean you will no longer receive advertisements. It means the ads you see may be less relevant to your interests. 

7. Data Retention 

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods depend on the nature of the information and the purpose for which it was collected: 

• Client membership and service records are generally retained for a minimum of 7 years following the end of your membership or last service, in accordance with applicable business record-keeping laws. 

• Health and fitness assessment records are retained for the duration of your membership and for a period thereafter as required by applicable law. 

• Payment and billing records are retained as required by tax and financial regulations. 

• Marketing communication records (SMS/email consent logs) are retained for a minimum of 4 years from the date of consent or last interaction. 

• Website usage data and analytics are retained for up to 26 months. 

When personal information is no longer needed, we will securely delete or anonymize it. 

8. Data Security 

Ready Fitness Training LLC takes the security of your personal information seriously. We implement reasonable and appropriate technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, and destruction. These measures include: 

• Encryption of sensitive data in transit using SSL/TLS technology 

• Restricted access to personal information on a need-to-know basis 

• Staff training on data privacy and security best practices 

• Use of reputable, security-certified third-party service providers 

• Regular review of our data collection, storage, and processing practices 

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you as required by applicable law. 

9. Your Privacy Rights & Choices 

Depending on your location and applicable law, you may have the following rights regarding your personal information: 

9.1 Access & Correction 

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate or incomplete information. To submit an access or correction request, please contact us in writing using the contact information in Section 13. 

9.2 Deletion 

You may request that we delete your personal information. We will honor such requests to the extent required by applicable law and subject to our legitimate business needs and legal obligations. Please note that certain information may be retained as required by law or for legitimate business purposes even after a deletion request. 

9.3 Opt-Out of Marketing Communications 

• SMS/Text Messages: Reply STOP to any text message from us at any time to opt out of SMS communications. 

• Email Marketing: Click the Unsubscribe link in any marketing email, or contact us directly. 

• You may opt out of marketing communications without affecting your receipt of transactional messages necessary to administer your account. 

9.4 Do Not Sell 

Ready Fitness Training LLC does not sell your personal information. If this policy changes in the future, we will provide you with notice and the opportunity to opt out before any sale occurs. 

9.5 Missouri Residents 

Residents of Missouri have rights under Missouri law regarding their personal information. We are committed to complying with all applicable Missouri privacy statutes. To exercise any of your rights, please contact us using the information provided in Section 13. 

10. Children’s Privacy 

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately and we will take steps to remove such information from our systems. 

For clients between the ages of 13 and 17, parental or legal guardian consent is required prior to participation in our services, and any personal information collected is handled with additional care and confidentiality. 

11. Third-Party Websites & Links 

Our website may contain links to third-party websites, social media platforms, or other online services that are not operated by Ready Fitness Training LLC. This Privacy Policy does not apply to those third-party websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policy of every website you visit. The inclusion of a link on our website does not imply our endorsement of the linked site. 

12. Updates to This Privacy Policy 

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will notify you by updating the “Last Updated” date at the top of this policy, posting a prominent notice on our website, and/or sending an email notification to the address on file for active clients. Your continued use of our website or services after any modification to this Privacy Policy constitutes your acceptance of the updated policy. 

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. 

13. Contact Us 

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: 

Ready Fitness Training LLC 

Attn: Privacy Officer 

1530 S. Kingshighway Blvd., Suite 102 

St. Louis, MO 63110 

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. Your continued use of our website or services following any update to this policy constitutes your acceptance of such changes.